3月5日，由教育部高等学校设计学类专业教学指导委员会、同济大学、景德镇市人民政府等联合主办，景德镇陶邑文化发展有限公司赞助的“陶溪川”杯第17届全国设计大师奖大赛全国推介会首站在景德镇市举行。随后，推介会还将走进北京、上海等多个城市和地区。

本届大赛在延续传统设计主题——“自由主题”的基础上，与景德镇合作推出了瓷文化主题，试图在新丝绸之路的时代语境中，对接中国陶瓷产业，推动中国瓷向更深层次的创意化、国际化、产业化方向发展。瓷文化主题参赛作品包括瓷器和瓷创意设计作品，自由主题则包括视觉、环艺、影视、网页、服饰等。

据悉，“大师奖”大赛始于1997年，从第15届开始，正式命名为“全国设计大师奖”，鼓励全国设计师、教师和大学生共同参与，集聚更多的优秀作品，传播新的设计理念。

景德镇“陶溪川杯”

china—中国瓷创意设计大赛

Jingdezhen “ Tao Xichuan cup”

China—— china porcelain design competition

瓷文化主题：生活瓷 / 艺术瓷 / 景观瓷 / 装饰瓷 / 其它瓷

theme of porcelain culture: household porcelain/ art porcelain/ landscape porcelain/ decorative porcelain
/ other porcelain

自由选题：产品 / 视觉 / 环艺 / 服饰 / 工艺美术 / 影视动画 / 数字媒体

Free topic: product/ vision/ environmental art/ apparel and ornaments/ industrial art/ film, television and
animation/ digital media

参赛对象：设计师 / 教师 / 学生

contestants: designers/ teachers/ students

主办单位

景德镇市人民政府

同济大学

教育部高等学校设计学类专业教学指导委员会

教育部职业院校艺术设计类专业教学指导委员会

Sponsors

The People's Government of Jingdezhen City

Tongji University

Teaching guidance Committee of design major of colleges and universities of Ministry of education

Teaching guidance Committee of vocational schools of art and design of Ministry of education

承办单位

同济大学设计艺术研究中心

景德镇国际陶瓷博览会办公室

Organizers

Art & Design Research Center Tongji University

Jingdezhen International Ceramic Fair Office

支持单位

中国工业设计协会

中国教育电视台高校创意总部

同济大学设计创意学院

景德镇陶瓷学院

中国建筑与室内设计师网

Supporters

China Industrial Design Association

China Educational Television Creative headquarters of universities

College of design and innovation, Tongji University

赛事主题

Themes

一、瓷文化主题

theme of porcelain culture

“china —— 中国瓷”创意设计

China—— China porcelain design competition

围绕“瓷心瓷情瓷景”主题，在生活瓷/艺术瓷/景观瓷/装饰瓷等方面展开创意设计，推广创新理念，评选优秀作品，推动中国瓷向更深层次的创意化、国际化、产业化方向发展。

On the theme of “china heart, china emotion and china landscape”, creative design will cover various aspects of household porcelain/ art porcelain/ landscape porcelain/ decorative porcelain. Innovation concepts will be promoted. Outstanding works will be selected. China porcelain will be developed further in the dimension of creativity, internationalization and industrialization.

二、自由主题

Free themes

延续大赛历届传统，广泛征集近两年来设计师、教师、学生创作的视觉、产品、环境艺术、服饰、工艺美术、数字媒体及动画等原创性作品，检阅中国设计师新时期新的创意设计。

Free themes
To continue the tradition, the competition will collect original works of vision, product, environmental art, apparel and ornaments, industrial art, digital media and animation by designers, teachers and students created in recent two years to review creative works by Chinese designers in a new period.

赛事目的

Purpose

全国设计“大师奖”，秉承一贯的办赛理念：通过大赛，传播新的设计理念、集聚优秀设计作品、对接社会创新需求，使大赛成为创意经济时代设计教育界重要的创新引擎。

本届赛事在延续传统设计主题——自由主题的基础上，与世界**瓷都“景德镇”人民政府合作推出“china——中国瓷”主题。在新丝绸之路的时代语境中，梳筑陶瓷之路，对接中国陶瓷产业，对话世界陶瓷文化。
The National design “master award” has always been holding the idea: spread the new design concept, collect excellent design works, meet the needs of social creativity, and make the competition an important creative engine in design & education community in the creative economy era. In the context of new silk road, the competition will build the road of porcelain, connect with porcelain industry of China and make conversations with global porcelain culture.
Apart from the tradition —— free themes, the competition collaborates with People's Government of "Jingdezhen", the world famous porcelain city, on the theme of “china —— China porcelain”.

千古以来，中国瓷一直描绘着艺术的东方图景与中西文明交流的奇迹。本次“大师奖”创意设计大赛，希望同构中国/china的文化意境与器物美学，见证瓷心、绘制瓷景、开拓瓷道。
Through the ages, China porcelain has worked miracles of oriental landscape of art and communication of eastern and western civilization. The “master award” creative design competition expects to create similar forms of Chinese /china culture artistic conception and aesthetics of objects and to witness the porcelain heart, paint the porcelain landscape and broaden the porcelain road.

赛事原则

Principles

一、引领性原则：赛事力图通过新颖而有抱负的主题、强大而权威的国际化评委、系统而深入的“竞评展转”体系，在创意经济时代，引领行业观念、领导产业创新。

二、平台性原则：赛事不仅是竞赛，还要围绕竞赛形成“政产学研”系统性平台。

三、公正、公平、公开性原则。让作品说话，杜绝一切非公正、非公平与非公开行为。

A. Guiding principles: with an innovative and aspiring theme, powerful and authoritative international judges,
and a systematic and in-depth "competitive evaluation system", the competition expects to lead industrial
innovation with leading industrial concepts.
B. The principle of the platform: it is not only a competition, but also a systematic platform of Government-
Industry-University-Research Cooperation around the competition.

C. Justice, fairness, openness. Let works speak for themselves. Stop all that violates the principle of justice,
fairness, and openness.

赛事说明

Instructions

一、评委介绍

One. Introduction of judges

大赛组织委员会十分注重赛事的公正性、权威性和社会影响力。历届均邀请了国内外**教授和业界大师担任评审工作。本届赛事一如既往，将邀请最具权威性的**陶瓷艺术、自由艺术、设计艺术界的设计大师、**教授和时尚艺术精英组成国内外评审团队。

Committee of competition organization is fully aware of justice, authoritativeness and social influence. As usual,
the committee will invite the most authoritative designers of porcelain art, free art in design art community.
Renowned professors and fashion art elites will be members of the domestic and foreign judging teams.

二、奖项设置

Two. setting of the awards

奖项 / 奖金 / 证书 / 奖杯

Prize/ Bonus/ Certificate/ Cup

全场大奖奖金额度高达30万 !

The bonus of the Grand Prix is as huge as RMB 300,000!

总奖金高达80万

Total bonus is as huge as RMB 800,000

■全场大奖：1件，奖金30万元/件（套），并获证书和奖杯

（要求作品的完整性和较高的市场价值）

Grand Prix: one piece, bonus of RMB 300,000/piece (set), certificate and cup

( The completeness and high market value of the work are required )

■金奖： 6件，奖金2万元/件（套），获证书和奖杯

Gold award: 6 pieces. bonus of RMB 20,000/piece (set), certificate and cup

■银奖：12件，奖金1万元/件（套），

并获证书和奖杯

Silver award: 12 pieces. bonus of RMB 10,000/piece (set), certificate and cup

■铜奖：12-20件，奖金5千元/件（套），

并获证书和奖杯

bronze award: 12-20 pieces bonus of RMB 5,000/piece (set), certificate and cup

■优秀奖：300件，获证书

Award of excellence: 300 pieces, and certificate.

■优秀指导奖：奖金1万元/件（套），获证书和奖杯（系金奖、全场大奖获得者指导老师）
The excellent guiding award: bonus of RMB 10,000/piece (set), certificate and cup (the guidance teachers
of winners of gold and grand awards)
■设计指导奖：铜奖、银奖获得者指导老师获证书及奖杯，优秀奖获得者指导老师获证书
The guiding design award: certificate and cup for the guidance teachers of winners of silver and bronze awards,
and certificate for the guidance teachers of winners of excellence

■优秀组织奖：10件，获证书，并邀请获奖单位领导或指导教师出席颁奖典礼。

Outstanding organization award: 10 pieces and certificate. Leaders of winning units or guidance teachers will be
invited to attend the awarding ceremony.

一个参赛者可以递交多个类别的设计作品，数量不限。但同一类别作品的获奖数量限定2件，如获得多个类别的奖项，奖金以最高奖项为准，不重复获取。

One contestant can submit works of various categories. The number of entries is unlimited yet entries of the same category should be no more than two pieces. If the work wins multiple awards, only the highest bonus will be awarded. No repetitive bonus will be obtained.

评审组别为设计师、教师组和学生组分别进行。设计师、教师、学生的奖项比例视作品递交比例决定。一旦全场大奖未能决出，30万奖金将用于增加奖项或者组织部分获奖者参加出国培训（具体情况请看赛后信息）。

The groups of designers, teachers and students are to be reviewed respectively. The proportion of awards is determined by the number of submitted works. If the grand prix is vacant, the bonus of RMB 300,000 will be used to increase awarding items or to organize part of the winners to attend training abroad (please note information after the competition)

三、设计类别与题材

Three. Design categories and themes

■**部分瓷文化主题

瓷心瓷情瓷景：china—中国瓷创意设计

瓷主题包括瓷器和陶器创意设计作品

Part one. theme of porcelain culture

china heart, china emotion and china landscape

China—— China porcelain design competition

theme of porcelain includes creative design works of porcelain and pottery

A类生活瓷创意设计

生活瓷：满足人们的生活需求，人们日常生活中必不可少的生活用瓷。在具实用性的同时也兼有一定的艺术性，符合审美理念和不同礼仪场合的要求。日常生活中人们接触最多的生活瓷有餐具、茶具、酒具、咖啡具和卫浴洁具等。

Category A. creative design of household porcelain

household porcelain: indispensible household porcelain in everyday life can meet the needs of human life. Being practical and artistic, it is consistent with aesthetic idea and the requirements of different ceremonial occasions. The most accessible household porcelain includes tableware, tea set, wine set, coffee and sanitary ware, etc.

B类艺术瓷创意设计

艺术瓷：具备观赏、使用、收藏等功能的陶瓷艺术品，包括山公盆景、人物神仙、鸟兽虫鱼、瓜果器物、建筑瓦脊等，主要用于办公场所和公共空间陈设，以烘托环境的气氛和提高生活品位。

Category B. creative design of artistic porcelain

artistic porcelain: Ceramic art that can be used, collected and used for decoration, includes miniature landscape, figure and fairy, birds, beasts, insects and fish, fruits and utensils, building, tiles and ridges. These are mainly used as furnishings in office and public space to create the atmosphere and improve quality of life.

C类景观瓷创意设计

景观瓷：以陶材为载体或用陶瓷设计的景观设计作品。和艺术瓷在体量上不同，主要适合于公共场所的大型空间装饰物和实用物，作为公共艺术给人以美的享受。

Category C. creative design of landscape porcelain

landscape porcelain: It refers to landscape works with ceramic material as the carrier or works of ceramic design.
Different from art porcelain in size and volume, these are mainly decoration for large space and practical utility in
public places, giving people the enjoyment of beauty as public art.

D类装饰瓷创意设计

装饰瓷：这儿指的装饰瓷不包括建材装饰用瓷。是以陶瓷材料为主体，融合其他材料的小型件服装鞋帽配饰设计。主要有首饰、服饰和包饰等。装饰瓷的设计造型和烧制技术较高，因此作为艺术品，价值也相应较高。

装饰纹样：瓷的平面纹样图案设计（包括瓷碗、瓷盘、瓷板的平面设计）。

Category D creative design of decorative porcelain

decorative porcelain: it does not include decorative porcelain in building materials. Ceramic material is
used as the main body and other materials are combined to make smallsize design of shoes and clothing accessories, which include design for jewelry, clothing and package and require advanced skills in design modeling and firing technology. Therefore, the value of such artwork is relatively high.Decorative patterns: graphic design of porcelain pattern (including graphic design of porcelain bowl, porcelain plate, porcelain plaque)

E类其它瓷创意设计

除以上四类设计之外的瓷创意设计。

Category E. other creative design of porcelain

Other creative design of porcelain apart from the four categories mentioned above.

■第二部分自由主题

凡近两年（自2012年1月1日以来）设计的作品（视觉、产品、环艺、影视、动画、游戏、网页、APP、服饰、工艺品等），均可报名参加本次大赛（包括在其它大赛获奖或已经被企业采用的作品）。具体要求参看作品提交范例。

Part Two Free themes

Design works of the recent two years ( from 2012.1.1 ) (including vision, product, environmental art,
film and television, animation, game, web page, APP, clothing, art and craft ) are welcome to participate in this competition ( including award-winning works in other competitions and works adopted by companies). For more information, please see sample of submission

F类视觉形象设计

Category F Visual image design

F-1 招贴广告、POP广告

F-1 poster, POP Ad.

F-2 城市形象、企业形象、品牌形象设计

F-2 design of city image, corporate image, and brand image

F-3 城市信息导视设计：

含导向设计、旅游信息、图表设计等

F-3 City Information Sign Design: including guidance design, tourist information, graphic design, etc.

F-4 产品包装及推广之相关设计

F-4 design of product packaging and promotion

F-5 书籍装帧、产品宣传册及插图设计

F-5 Binding of books, brochures and illustration design

F-6 网页、视频、手机信息设计

F-6 web page, video, design of mobile phone information

F-7 与印刷媒体、网络媒体及视觉传播相关的设计

F-7 design concerning the print media, network media and visual communication

F-8 视觉类其它

F-8 other design of vision category

G类产品开发设计

Category G Design of product development

G-1 居家用品设计

G-1 Household product design

G-2 家具设计

G-2 furniture design

G-3 交通工具设计

G-3 Vehicle Design

G-4 玩具及动漫衍生产品设计

G-4 derivative products design of toys and animation

G-5 家用电器设计

G-5 design of household appliances

G-6 旅游、娱乐、健康产品设计

G-6 Tourism, entertainment, health product design

G-7 产品类其它

G-7 other design of product category

H类服饰设计

Category H apparel and ornaments design

H-1 主题服装设计

H-1 theme fashion design

H-2 配饰设计

H-2 ornaments design

H-3 鞋帽设计

H-3 Footwear and hat design

H-4 服饰类其它

H-4 other design of apparel and ornaments category

I类环境艺术设计

category I Environmental art design

I-1 居家室内设计

I-1 indoor household design

I-2 办公空间设计

I-2 office space design

I-3 宾馆和商业空间设计

I-3 Hotel and commercial space design

I-4 公共环境（交流、娱乐、游玩、休闲）空间设计

I-4 Public environment (communication, entertainment, sightseeing, leisure) space design

I-5 展示空间设计

I-5 exhibition space design

I-6 雕塑、装置艺术及其它空间设计

I-6 Sculpture, installation art and other space design

I-7 环艺类其它

I-7 other design of environmental art category

J类工艺美术创新设计

category J creative design of industrial art

能体现时代气息，在形式、工艺上有所突破的中国工艺美术设计作品：

Chinese industrial art design works which reflect the flavor of the time and have some breakthrough
in respect of form and techniques.

J-1 金属工艺和实用品设计

J-1 Metal craft and practical product design

J-2 木、竹、藤装饰和实用品设计

J-2 Wood, bamboo, rattan decoration and practical product design

J-3 玻璃、琉璃装饰品设计

J-3 Glass, coloured glaze decoration design

J-4 瓷器、铁艺饰品设计

J-4 porcelain, iron art decoration design

J-5 陶器、紫砂工艺品设计

J-5 Pottery, purple-grit handicrafts design

J-6 其它工艺美术品设计

J-6 other art and craft design

J-7 工艺美术类其它

J-7 other design of industrial art category

K类影视、动画、游戏、网页设计

Category K film and television, animation, game, web page design

K-1 摄影创意

K-1 photographic creativity

K-2 影视短片创意

K-2 film clip creativity

K-3 动画创意设计

K-3 animation creativity design

K-4 游戏创意设计

K-4 game creativity design

K-5 网页创意设计

K-5 web page creativity design

K-6 多媒体类其它

K-6 other design of multimedia category

作品提交范例

Sample

提交各类作品须符合以下要求：

works to be submitted should meet the following requirements

■视觉设计作品

Visual design works

视觉设计包括的范围很广，印刷宣传和产品包装，广告和POP展示，机构形象和导视，书籍装帧和网页及APP等。根据以往的评比经验，**将创意过程和设计效果经过“包装”后同时递交。质和量同等重要，也为“大师奖”作品集的出版作好素材上的准备。

Visual design covers a wide range, including print and product packaging, advertisement and POP display, institution image and sign guide, binding of books, web pages, APP, etc. According to previous experiences, it would be better for the contestant to submit the process of creativity and design results at the same time after “packaging”. Both of quality and quantity are important and the works are also potential materials for the publication of collection of “master award” winning works.

■产品开发设计作品

Design works of product development
A. 作品展示效果图（含有环境或单一背景）
及设计说明，应清晰描述作品的功能、形状、
材料及色彩等的设计特点，文字150字以内；

A.work rendering ( including environment or a single background)
and description of design, which should elaborate on the designing features of function, shape, materials,
colors, etc within 150 words.
B. 成套作品，应提供每个单品的立体图；
B. Perspective view of the single piece of a series of works should be provided.
C. 产品设计作品范例可参考
中国设计教育网www.designedu.cn
“大师奖”官方网www.masteraward.org
往年获奖作品。
C. samples of product design may refer to previous award-winning works on www.designedu.cn and the
official website of “master award” of www.masteraward.org

■包装设计作品

Packaging design works

A. 参照产品开发设计递交格式要求。

B. 包装展示效果图；

立体图及设计说明；包装展开图。

C. 包装设计作品范例可参考

中国设计教育网www.designedu.cn

“大师奖”官方网www.masteraward.org

往年获奖作品。

A. Please refer to submitting format requirements of the product development design

B. rendering of packaging; packaging expansion

Perspective view and description of design;

C. samples of packaging design works may refer to previous award-winning works on www.designedu.cn and the official website of “master award” of www.masteraward.org

■环境艺术设计作品

Environmental art design works

环境艺术设计包括建筑设计、景观设计、室内设计、公共艺术设计等。

大赛注重参赛选手的创造力及参赛作品的表现力，要求作品具有创新性，有较高的设计含量和技术表达水平。设计方案手绘图、概念设计、实践性项目均可。

A. 设计效果图。

B. 设计相关的平面图、施工图等。

C. 设计说明。

Environmental art design includes architectural design, landscape design, interior design, public art design,
etc.The competition focuses on creativity of contestants and expressiveness of entries and requires creativity,

design and technological expression of high quality. Design drawings, conceptual design, practical project are
all acceptable.

A. Design rendering

B. Plan and construction drawing concerning design, etc

C. description of design

■影视、动画、游戏、网页设计作品

Film and TV, animation, game, web page design works

A. 影视与动画作品

A. Film TV and animation works

a. 登陆大赛报名系统，如实填写相关信息并上传6幅包含短片海报与视频截图的图片文件（视频文件不需上传），版式统一为A4竖式幅面，精度不低于300dpi。

短片内容及创作说明文字300字以内（不含摄影作品）。

a. log on the competition registration system, fill in the relevant information accurately and upload 6 image files containing short film posters and video screenshots. The format is upright A4 and precision should be no less than 300dpi.

b. 视频作品：提交视频文件按规定选择一种规格

（提交格式为MPG、AVI、MOV三种格式之一）刻录成光盘，与打印截图和报名表等一并邮寄到组委会。

b. video works: one of the three required formats (MPG、AVI、MOV) should be chosen. Burn a CD and mail it with the print screenshots and registration form to the organizing committee.

c. 作品时间长度：短片视频文件要求在10秒以上，评委重点评价短片前3分钟和后2分钟。

c. length of time: the length of video clip should be more than 10 seconds. The evaluation would be
focused on the first three minutes and the last two minutes.

d. 视频文件字幕文字应统一用中英文标注。

d. The caption of the video should be marked in both Chinese and English.

B. 游戏、网页设计等交互媒体作品

（不含静态平面作品）

B. The interactive media works of game, web page design, etc.

( excluding static graphic works)

a.登陆大赛报名系统，如实填写相关信息并上传6幅视频截图（交互媒体文件不需上传），版式统一为A4竖式幅面，精度不低于300dpi。交互媒体内容及创作说明文字300字以内（不接受静态与视频播放文件）。

a. log on the competition registration system, fill in the relevant information accurately and upload 6 video screenshots (interactive media files don’t need uploading). The format is upright A4 and precision should be no less than 300dpi. The content of interactive media files and description of creation should be no more than 300 words ( Static and video files are unacceptable.)

b. 交互媒体作品：提交视频文件按规定选择一种规格（提交格式为exe、swf、asp、php、jsp、apk六种格式之一）刻录成光盘，与打印截图和报名表等一并邮寄到组委会。

b. interactive media works: video files to be submitted should be in one of the required formats (exe、swf、asp、php、jsp、apk). Burn a CD and mail it with the print screenshots and registration form to the organizing committee.

c. 作品内容量度：交互媒体文件内容量度必须超过专业人士1分钟以上才能体验完成的内容量度。

c. Content measurement of the work: the content of interactive media file should be more than one
minute of professional experience.

d. 交互媒体作品要求同时具有视听效果。

d. interactive media works require both audio and visual effect.

日程安排

Agenda

■启动

2014年12月20日

initiation

2014.12.20

■截稿

deadline

瓷文化主题—2015年7月20日

theme of porcelain culture —— 2015.7.20

自由主题—2015年9月20日

free theme —— 2015.9.20

注：瓷主题类作品可以一次性递交设计方案或者成品，组委会将在7月底通知瓷主题入围的参赛者进行深化加工，加工后实物最终递交日期为9月20日。对于没有烧制条件的创意作品，允许用手绘、三维建模或3D打印的方法递交。（如有疑问请参看“十问十答”中的问题3）

Note: As for works of porcelain theme, design scheme or complete product can be submitted once for all.
Organizing committee will inform finalist contestants by the end of July to polish works and the polished works
should be submitted before 2015.9.20. If contestants cannot afford to finish the firing process of creative works,
hand-painted, 3D modeling or 3D print approaches are acceptable.

■终评

2015年10月14日

组委会将在评审完成当天于“大师奖”官网和中国设计教育网上公布优秀奖获奖者名单和铜奖及铜奖以上获奖者名单，金银铜奖和全场大奖将在17 日景德镇颁奖现场揭晓。铜奖以上获奖者在15日中午前收到组委会电话通知后，将于16日前往景德镇报到。

Final evaluation

2015.10.14

Organizing committee will announce the list of winners including award of excellence, bronze award and
awardsabove bronze award on the official website of “master award” and Chinese design education network on
the reviewing day (bronze award, silver award, gold award and grand prix will be announced on Jingdezhen award
ceremony on Oct 17th). Winners above bronze award will be called by organizing committee before noon of Oct.
15th and are expected to set off on Oct. 16th for Jingdezhen to report for duty.

■颁奖、展览及国内外评审专家学术报告会

Awards, exhibition and academic reports by the domestic and foreign expert judges

2015年10月17日 / 景德镇陶溪川china坊

2015.10.17 / Jingdezhen Taoxichuan china workshop

凡铜奖以上获得者、优秀指导教师、优秀组织奖单位将应邀出席。

同时欢迎院校师生、设计师及国内外专业人士到会。

Winners above bronze award, excellent guidance teachers and outstanding organization units will be invited to
attend the ceremony and we welcome teachers and students from colleges and universities, designers and
domestic and foreign professionals to be present.

报名方式与参赛费用

Registration and entry fees

■报名方式

Registration

A.**步：网上报名

A step one: on-line registration

由大赛官方网站（www.masteraward.org）进入报名系统，上传数字作品文件（包含汇款单照片凭证）。

Log on the official website www.masteraward.org to enter the registration system, and upload digital work file
(including the photo of remittance voucher)

B. 第二步：邮寄以下材料：

B. step two: mail the following materials:

a. 打印作品：

按要求打印300dpi高精度样稿一份

（A4大小，幅面无需装裱）。

a. print one copy of work of 300dpi precision according to the requirements ( size of A4, without mounting)

b. 参赛表格：

b. The entry form

登陆报名系统，上传作品后下载系统生成的报名表，

log on the registration system, upload works and download system- generated entry form

打印后按要求完善内容，贴于作品背面

print it, fill in the form and affix it to the back of the work

（多件作品和系列作品，每件必贴）。

(as for multiple entries and series work, the entry form should be affixed to each piece)

c. 承诺函：

c. Letter of Acceptance

与参赛表格同时生成。

It comes into effect with the entry form.

拒绝签署或不实签署承诺函，将被视作相关参赛作品

未经正式提交。

Refuse to sign or false sign of the Letter of Acceptance will be regarded as concerning entries without
formal submission

d. 汇款凭证复印件：

d. copy of remittance voucher
汇款凭证复印件贴于参赛作品背面（收汇款单上汇款人一栏中的姓名应与作者姓名一致）。
the copy of the receipt and remittance voucher should be affixed to the back of the work
( the Payer Name should be consistent with the name of the author)

e. 身份证明复印件：

e. Copy of identification

参赛者的身份证（或护照）复印件，贴于参赛作品背面（在校学生请提供学生证复印件）。

The copy of contestants’ ID card (or passport) should be affixed to the back of the entry
(Students please provide a copy of student ID card )

f. 评委会重视和鼓励提交模型和实物参评。

f. The Judge Committee value and encourage contestants to submit models and physical objects.

■参赛费用

Entry fee

送选作品数量不限，每件作品参赛费为人民币50元(如参赛作品为系列多件作品，按两件作品收费；若以集体为单位提交作品，数量一次性递交达到20件以上，按30元/件收取，系列作品按60元/套收取)。参赛费请采用以下三种方式汇寄：

The number of the entries is not limited. Each entry is charged RMB 50 ( If it is multiple or a series of works,
it is charged as two pieces; if the works are submitted by collective units and the number of works reaches
20 or above, it is charged as RMB 30/ piece, series works are charged as RMB 60/set). Please use one of the
following three ways to pay:

A. 支付宝钱包转账：

账户名：masteraward@greenkin.com.cn

A. alipay

account name: masteraward@greenkin.com.cn

（建议使用手机“支付宝钱包”转账。打开“支付宝钱包”，点击“转账”功能，进入页面后点击“转到支付宝账户”，输入上述账户名及作品相对应的金额，并在付款说明栏中留言作者姓名，如集体汇款请写明学校专业及作品数量。）

( It is highly recommended to use mobile phones to pay by “alipay purse”. Start “alipay purse”,
click “transfer”.When the webpage is opened, click “transfer to alipay account”. Input the account
name masteraward@greenkin.com.cnand the corresponding fee, and write down the name of author in
description column of payment. Ifit is acollective payment, please specify the school, the department
and number of works)

B.中国邮政汇至：上海市四平路1239号同济大学

综合楼1705室大师奖组委会

（邮编：200092）

B. China Post:

master award organizing committee

Rm1705 Zonghe Building

Tongji University

1239 Siping Road, Shanghai

postal code: 200092

C.银行汇款汇至：户名：上海桧林昉文化传播有限公司

开户行：建设银行上海彰武路支行

账号：31001543600050004977

C. bank remittance:

account name:

Shanghai Green·Kin Culture Communication Co., Ltd.

bank of deposit: Shanghai Zhangwu Road Branch of the Construction Bank of China

account: 31001543600050004977

（收汇款单上汇款人一栏中的姓名应与作者姓名一致，汇款凭证复印件请连同参赛作品一起寄到大赛组委会。）

(The name of the remitter on the receipt and the remittance voucher should be consistent with the
author’s name. The copy of the remittance voucher and the entry should be mailed together to the
organizing committee of the competition.)

截稿日期前组委会未收悉参赛费或费用不足，作品将不获参评权。

If the organizing committee doesn’t receive the entry fee by deadline or the fee is insufficient,
the work will not be reviewed.

联系方式与参赛资料

contact information and competition materials

■咨询电话: 021-65982779 杨老师

021-65984900 何老师

consulting phone: 021-65982779 Ms. Yang

021-65984900 Ms. He

■作品邮寄地址：

上海市四平路1239号同济大学综合楼1705室

大师奖组委会（邮编：200092）

电子邮箱：971259284@qq.com

Mailing address:

master award organizing committee

Rm1705 Zonghe Building

Tongji University

1239 Siping Road, Shanghai

postal code: 200092

email: 971259284@qq.com

■参赛信息请登录：

For more information, please visit the official website: www.masteraward.org

(information release, online registration, work uploading and reference materials)

“大师奖”官方网站：www.masteraward.org

（信息发布、网上报名、上传作品、辅导材料）

China design education website: www.designedu.cn

(information release, in-depth reports )

中国设计教育网：www.designedu.cn

（信息发布、深度报道）

其它信息

Other information

■作品发布与出版

获奖作品将在大赛官方网站和中国设计教育网公布。

全部获奖作品将由出版社正式出版发行。

Work release and publication

Award winning works will be released on the official website of the competition and China
design education website

■参赛对象

Contestant

全球华人各设计团体、个人；各设计院校教师和学生

（博士、硕士、本科、高职高专）；在华注册的外国设计师和留学生。

design teams and individuals of global Chinese; teachers and students of design schools
(Doctor, master, undergraduate, professional and vocational college students; foreign
designers and overseas students registered in China)

■承诺函

Letter of Acceptance

参赛者应就正式提交的参赛作品签署承诺函：当参赛作品为个人创作时，参赛者应就提交的每件作品签署一份承诺函；当参赛作品为集体创作时，参加集体创作的全体参赛者应就该作品共同签署一份承诺函。

Contestants should sign Letter of Acceptance for the entries submitted officially: If the entry is an individual creation, the contestant should sign one copy of Letter of Acceptance for each submitted entry; If the entry is a collective work, all the contestants who participate in the creation should cosign one copy of Letter of Acceptance for the work.

如参赛者拒绝签署或不实签署承诺函，相关参赛作品将被视作未经正式提交。

参赛者应使用黑色水笔或钢笔清晰签署承诺函。

If the contestants refuse to sign Letter of Acceptance or make false signatures, the concerning
entries are regarded asworks without formal submission.

Contestants should use black fountain pen or pen to sign Letter of Acceptance clearly.

■特别申明

Statement

以上文本视为本次大赛规则，《承诺函》中简称为《大赛规则》。

《法律声明》及《承诺函》样本如后。

The above text is regarded as the competition rules. In Letter of Acceptance the above text is abbreviated as “competition rules”.
Samples of Legal statement and Letter of Acceptance are as follows.

“大师奖”历史

History of the “Master award”

大赛始于1997年，先后命名为“全国大学生视觉设计大赛”、“全国大学生设计大师奖”。大赛由留德学者林家阳教授开创、香港靳埭强先生倾力合作。国际**大师冈特·兰堡（德）、福田繁雄（日）、西摩切瓦斯特（美）等联手打造，依托原无锡轻工大学、同济大学的国际教育资源，已举办了16届。大赛坚持与政府合作，为中外企业服务，为奥运、世博等重大任务服务，在中国同类大赛中参赛作品最多、历时最长、评委等级最高、影响**、权威性最强。我们在16届大学生设计大赛的基础上，为全国设计师、大专院校教师专门增设了新的竞赛平台，从15届开始，将原“全国大学生视觉设计大赛”、“全国大学生设计大师奖”等赛事正式更名为“全国设计大师奖”，以此鼓励全国设计师、教师和大学生们共同参与到这项大赛中来，为民族复兴的大梦贡献智慧和力量。

The competition started in 1997 and has been named “national college students vision design competition” and “national college students design master award”. The competition is created by Prof. Lin Jiayang with academic experience in Germany and Mr. Jin Daiqiang from Hongkong has a close collaboration. With international educational resources of Wuxi University of light industry and Tongji University, international top masters such as Gunter Rambow from Germany, Shigeo Fukuda from Japan, SimorChwaste from America, etc cooperate in harmony and the 16 competitions have been continually and successfully held. The competition persists in cooperating with governments and servingdomestic and foreign enterprises, great events such as Olympic Games and World Expositions. It is the longest and most influential and authoritative national competition with the most entries as well as judges of highest level in China. On the basis of the 16th national college student design competition, a new competitive platform is extended for nationaldesigners, teachers of colleges and universities. From the 15th session, the original “national college students vision design competition” and “national college students design master award” is officially renamed as “national design master award” so as to encourage national designers, teachers and college students to enter the competition and contribute wisdom and strength to the great dream of national rejuvenation.

历届“大师奖”评审和颁奖

Previous “master award” review and awarding

16届“大师奖”评审和颁奖

The 16th “master award” review and awarding

自由主题示范作品

sample of free theme

历届“大师奖”部分获奖作品

part of award-winning works in previous competitions

第16届“大师奖”新国艺——创意设计大赛部分获奖作品

part of awardwinning works in the 16th “master award” national industrial art

—— creative design competition

“大师奖”十问十答

问1：本次大赛获奖证书的颁发单位有哪些？
答1：由主办单位景德镇市人民政府、同济大学、教育部高等学校设计学类专业教学指导委员会、教育部职业院校艺术设计类专业教学指导委员会及赛事组织单位全国设计大师奖组织委员会共同颁发。

问2：参赛作品有限定吗？
答2：本届大赛主题由两大部分组成：
**部分——瓷心瓷情瓷景：china——中国瓷创意设计。
第二部分——自由主题设计。凡近两年设计的作品均可报名参加（但在其它大赛获奖或被企业正式采用的作品也能参赛，不列入向企业推荐使用范畴）。

问3：本次大赛有两个截稿日期，有什么不同？
答3：本届大赛有两个主题，因此分两个截稿日期。瓷主题截稿日期为2015年7月20日（在7月底组委会将通知瓷主题入选的参赛者进行深化加工，瓷主题的实物最终递交日期为9月20日）。自由主题截稿日期为2015年9月20日。

问4：作品如何进行递交？
答4：**步：网上报名并上传作品；
第二步：将作品、参赛表格、承诺函、汇款凭证复印件、身份证明复印件等打印并邮寄。
另外，大赛组委会也鼓励参赛者提交模型和实物参评（递交作品不予退还，特殊情况经商议另作处理）。“大师奖”组委会收到邮寄材料后，会在网上报名系统的“作品状态”一栏标注“已收到”，参赛者可查询。

问5：本届大赛获奖作品有哪些质量要求？
答5：不管是“china——中国瓷”主题还是自由主题，都希望提交的作品要有系统性，不仅有好的视觉效果也注意作品的创意过程，包括艺术和技术手段方面的完美表现。比如说：平面设计中的招贴作品，除了成品的视觉效果，还要有文字的表达、创意过程以及系列作品等等。

问6：本届大赛只限于大学生参赛吗？如设计师、教师和学生合作的作品按哪一组别报名？
答6：不是。从第15届大赛开始，“大师奖”已根据教师和设计师的要求扩大了参赛范围，因此大赛也作了相应的更名，由原来的“全国大学生设计大师奖”更名为“全国设计大师奖”。设计师、教师和学生合作的作品以“**作者”的组别为准。

问7：学生、教师、设计师的作品是一起评审吗？奖项是如何进行分配的？
答7：从报名表格中我们已经作了区分，设计师和教师、学生分别进行评审。奖项数量将根据不同组别参赛比例进行适当的分配。

问8：一个参赛者可以递交多个类别的设计作品吗？获得多个类别的奖项是否拿多项奖金？
答8：一个参赛者可以递交多个类别的设计作品，数量不限。但同一类别作品的获奖数量限定2件（包括优秀奖在内），如获得多个类别的奖项，奖金不重复，奖金以最高奖项为准。

问9：今年赛事有无具体委托单位和针对性？
答9：“大师奖”鼓励概念创新设计，为了充分发挥设计师、教师、大学生的自主创想能力，“大师奖”一般不针对具体的委托单位和详细的品牌进行设计，以避免太多的限制。设计概念一旦被采纳之后，将会委托和组织继续进行针对性的深化设计。

问10：上届大赛全场大奖未产生，30万元奖金是如何处理的？
答10：按“大师奖”历来规定，凡全场大奖未能产生，均增设各类奖项。16届“大师奖”的全场大奖未能达到赛事支持单位对于产业化的要求，经大赛评委建议并与赛事支持单位协商，30万元奖金资助了获奖师生、设计师，组织团队赴日本进行为期13天的工艺美术“大师班”考察活动（详见中国设计教育网首页发布的十期专题报道和学员考察感言）。17届大赛希望有创意产业化的设计作品产生，如果空缺也同样采取上述办法。